Little Black Dress Wines Launches $15,000 ‘Dream Closet Makeover’ Along With New Varietal
Popular Wine Brand Introduces New Cabernet Sauvignon Just in Time for Summer Celebrations
LOUISVILLE, Ky., June 25 /PRNewswire/ — It is without question that the little black dress (aka the LBD) is a ‘must have’ for every woman – no matter her style, size or fashion sense. Depending on the accessories, this ever-so-versatile wardrobe staple can be reinvented time and time again. That’s why Little Black Dress Wines has teamed up with online fashion retailer, Zappos.com and custom closet organizer, Easy Track to help make one lucky woman’s dream come true with the launch of its first ever “Dream Closet Makeover” sweepstakes.
“Women’s fashion budgets – like everything else these days – are slim to none,” said Kim Charney, brand manager for Little Black Dress Wines. “That’s why we’re so excited to not only show women how to maximize their LBDs with the hottest accessories of the season, but also give them a chance to win a prize only a true fashionista could dream of!”
A Dream Closet with Easy Track and Zappos.com
Beginning June 1, 2009 through November 30, 2009, consumers can enter the “Dream Closet Makeover” sweepstakes via the newly revamped Little Black Dress Wines website (www.littleblackdresswines.com).(1) By simply filling out and submitting an online entry form, one lucky person will have a chance to win their very own professional closet ‘redo’ courtesy of Easy Track. When the closet makeover is complete, Zappos.com will step in to help the winner fill up her new space with $10,000 worth of clothes and accessories.
In addition to the sweepstakes, visitors can now log onto www.littleblackdresswines.com and find fashion tips from celebrity designers including Daisy Fuentes and Joey Tierney, party tips from the experts, information on Little Black Dress Wine’s upcoming celebrity auctions, fun wine cocktails and more.
New Cabernet for Summer Celebrations
Just in time for summer Little Black Dress Wines is also adding a Cabernet Sauvignon to its ever-growing list of popular varietals. Classic and timeless, this Little Black Dress Cabernet is the ‘must have’ accessory in anyone’s wine collection. With hints of blackberry, blueberry and some cherry with sweet oak spice and a fruit forward finish, it complements any occasion.
With this introduction, the brand will continue showing women nationwide how to accessorize their favorite wine by adding fresh ingredients and tantalizing spirits to create unique wine cocktails. Little Black Dress Wines is unintimidating and as versatile as its moniker, making it the perfect “accessory” to any summer event. And women can toast summer with this fun cocktail featuring the new Cabernet.
LBD Cabernet Cocktail
2 oz Little Black Dress(R) Cabernet
1/2 oz Tuaca(R)
1/2 oz Amaretto(R)
3 oz lemon-lime soda
In a shaker filled with ice, add ingredients, roll to mix, transfer to
serving glass
Accessorize Responsibly
All year long, Little Black Dress Wines is helping women “Accessorize Responsibly” through its partnership with the international non-profit organization, Dress for Success. Little Black Dress Wines will host a celebrity auction of LBDs and accessories and a series of high profile events with all net proceeds benefitting Dress for Success national initiatives, as well as the Clothes Off Our Back Foundation. Little Black Dress Wines believes that “Giving Back is Always in Style” and some of Hollywood’s most well-known stars have already lent their support to these charity initiatives including: Sharon Stone, Tina Fey, Jaime Pressly, Felicity Huffman, Julianne Moore, Nicollette Sheridan, Kim Cattrall, Teri Hatcher, Emmy Rossum and more than 30 other famous women.
About Little Black Dress Wines
Introduced in summer 2006, Little Black Dress Wines are available nationwide and are offered in 750ml bottles, with a suggested retail price of $12.99. Whether it’s Chardonnay, Pinot Grigio, Cabernet Sauvignon, Pinot Noir, or Merlot you desire, Little Black Dress Wines is the perfect fit for any occasion. Little Black Dress is produced and marketed by Brown-Forman, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer, Sonoma-Cutrer, Bonterra, Jekel, and Five Rivers California wines, and Korbel California Champagnes. For more information about Little Black Dress Wines Celebrity Dress Auction or any of Little Black Dress Wines’ products, please visit www.littleblackdresswines.com.
About Zappos.com
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. In 2008, the company’s gross merchandise sales exceeded $1 billion. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the “100 BEST COMPANIES TO WORK FOR,” debuting as the highest-ranking newcomer to FORTUNE’s 2009 list. More information can be found at http://about.zappos.com/.
Responsible drinking is always in style. (C) 2009 LBD Vineyards Hopland, CA
(1) No purchase necessary. Must be of legal drinking age to enter. Void in CA and where prohibited by law.
Source: Little Black Dress Wines
CONTACT: Maggie Peak, +1-502-774-7140, Maggie_Peak@b-f.com; or Jen Schefft Waterman, +1-630-315-2961, Jen@hensonconsulting.com, both for Little Black Dress Wines
Web Site: http://www.littleblackdresswines.com/
