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Sponsorships Lead Small Businesses to Solutions for Success

Written on 15 Jun, 2009 at 14:03 in Marketing, Marketing / Advertising | viewed 521 times | 0 Comments

In challenging economic times, it’s more important than ever to get your company in front of perspective clients. Unfortunately, advertising can be expensive and doesn’t necessarily help you stand out from the crowd. So how can you get noticed by... (Continue reading)

The Sophistication of Public Relations: Uncovering the Latest Trends – Media Intelligence Services

Written on 26 May, 2009 at 15:23 in Marketing, Marketing / Advertising | viewed 642 times | 0 Comments

Reporters and editors can often be heard quietly grumbling to themselves in their cubicles as they open their inbox, only to find it cluttered with irrelevant and spam-marked news releases. Sure, e-mail is the easiest way to reach multiple local... (Continue reading)

The Sophistication of Public Relations: Uncovering the Latest Trends – Social Media

Written on 3 Mar, 2009 at 0:14 in Marketing, Marketing / Advertising | viewed 505 times | 0 Comments

Public relations has grown up or matured, rather, with the dawning of the social media age. With the emergence of blogs, Twitter and social media networks, PR practitioners are looking at online communities as new and credible media for consumer... (Continue reading)

Keeping Your Business Resolutions in the New Year

Written on 2 Feb, 2009 at 22:54 in Marketing, Marketing / Advertising | viewed 427 times | 0 Comments

A month into the new year, small businesses are facing the stressful task of staying accountable for their list of resolutions to make their businesses more productive, efficient and downright successful in 2009. Are you struggling to change bad business... (Continue reading)

Marketing and Sales Strategies Begin with Deep Web Research

Written on 2 Jan, 2009 at 21:49 in Marketing, Marketing / Advertising | viewed 463 times | 0 Comments

When you are looking at the “What Next?” question in your line item budget regarding marketing and sales support, avoid the headache. Start with the basics: research. The industry field for this is known as “competitive intelligence.” This term has... (Continue reading)

Financial Intelligence: Are You Making Sense?

Written on 2 Jan, 2009 at 18:10 in Marketing, Marketing / Advertising | viewed 534 times | 0 Comments

Our grand business is not to see what lies dimly at a distance, but to do what lies clearly at hand. -Thomas Carlyle Financial Intelligence sounds like a new industry buzz term, until you get to the root of what... (Continue reading)

Use Back-to-Basics Marketing to Weather this Stormy Economy

Written on 2 Jan, 2009 at 17:43 in Marketing, Marketing / Advertising | viewed 380 times | 0 Comments

With the state of the economy in flux and no clear answer as to when the market will bounce back, many small businesses are looking to tighten their budgets and lay low in order to weather what Alan Greenspan has... (Continue reading)

The Fifth “P” of Marketing

Written on 15 Nov, 2008 at 17:08 in Marketing, Marketing / Advertising | viewed 373 times | 0 Comments

Traditionally, basic marketing has taught the “four P’s,” Product, Price, Promotion and Place (distribution). When our economy was based on product producing companies, this worked well and those companies which practiced these basic principles were among the leaders in consumer... (Continue reading)

Corporate Holiday Gift Giving: The Season for Brand Building

Written on 15 Nov, 2008 at 16:48 in Marketing, Marketing / Advertising | viewed 197 times | 0 Comments

The holidays are approaching, and so is your chance to build your brand by putting your company name back in front of past clients, reach out to current clients whose business you’d like to keep, and to say “thank you”... (Continue reading)

Building Your Brand

Written on 15 Nov, 2008 at 10:17 in Marketing, Marketing / Advertising | viewed 201 times | 0 Comments

Despite what many entrepreneurs believe, building a company brand is much broader than developing a logo, tagline, web site or a brochure. Building a brand also involves the employees, customers, the media and even the general public. Strong brands bring... (Continue reading)

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