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November, 2008

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Why Even Small Businesses Should Think Globally

Written on 15 Nov, 2008 at 17:20 in Industries, International Business | viewed 301 times | 1 Comment

[This is the first in a series of articles on globalization.] For the past several centuries, companies wishing to do business internationally had to face two major problems – geographical and temporal space. However, with the emergence of... (Continue reading)

What would a data breach really cost?

Written on 15 Nov, 2008 at 17:16 in Industries, Information Technology | viewed 89 times | 0 Comments

With this month’s issue centered around Marketing & Branding, this article will show business owners the reality of a data or security breach occurrence. We all know the saying it takes a lifetime to build a reputation,... (Continue reading)

Uncomplicated Performance Documentation

Written on 15 Nov, 2008 at 17:13 in Human Resources, Industries | viewed 271 times | 0 Comments

If you have ever been to a sales conference you heard, “Sell, Sell, Sell.” On the other hand, if you visit a human resources conference you would hear, “Document, Document, Document.” The fact is, the first time... (Continue reading)

The Fifth “P” of Marketing

Written on 15 Nov, 2008 at 17:08 in Marketing, Marketing / Advertising | viewed 230 times | 0 Comments

Traditionally, basic marketing has taught the “four P’s,” Product, Price, Promotion and Place (distribution). When our economy was based on product producing companies, this worked well and those companies which practiced these basic principles were among the leaders in consumer... (Continue reading)

The Brand of your Leadership

Written on 15 Nov, 2008 at 17:04 in Industries, Leadership & Coaching | viewed 80 times | 0 Comments

As a leader, what role do you play in the marketing and branding of your company? Let us ensure we are on the same page by first understanding what constitutes branding. According to Martin Roll, CEO of Venture Republic,... (Continue reading)

Corporate Holiday Gift Giving: The Season for Brand Building

Written on 15 Nov, 2008 at 16:48 in Marketing, Marketing / Advertising | viewed 98 times | 0 Comments

The holidays are approaching, and so is your chance to build your brand by putting your company name back in front of past clients, reach out to current clients whose business you’d like to keep, and to say “thank... (Continue reading)

FranchiseMart

Written on 15 Nov, 2008 at 11:02 in Business Spotlight | viewed 290 times | 0 Comments

Have you ever thought of owning your own business? Do you have a business with hopes of one day franchising and having locations throughout the country or even the world? FranchiseMart can help! FranchiseMart has been brought to Kentuckiana by Brian... (Continue reading)

Family Business & Diversity: How 6th Generation Owners Continue the Legacy

Written on 15 Nov, 2008 at 10:32 in Business Spotlight | viewed 365 times | 0 Comments

Before I sat down to write this article, I sat down with two of my children and watched the 1994 version of the movie “Miracle on 34th Street”, a John Hughes production based on the 1947 classic. This version starred... (Continue reading)

Do You Know What You Are SEARCHING For?

Written on 15 Nov, 2008 at 10:30 in Sales, Training | viewed 236 times | 0 Comments

The most important tools in marketing your company are the people representing you in your marketplace. Those most visible and usually the most important in the harvesting of your marketing efforts are your sales force.... (Continue reading)

Building Your Brand

Written on 15 Nov, 2008 at 10:17 in Marketing, Marketing / Advertising | viewed 84 times | 0 Comments

Despite what many entrepreneurs believe, building a company brand is much broader than developing a logo, tagline, web site or a brochure. Building a brand also involves the employees, customers, the media and even the general public. Strong... (Continue reading)

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